Zen and the Art of Advertising Ebook
Title: Zen and the Art of Advertising
Author: Pam Renovato
Discover to create killer head lines, words that trigger the best emotional response, and the ingredients of a good ad.
Table of Contents:
- Sales Letters
- Order pulling words and phrases
- Your habits and behaviors
- Avoiding Mistakes
- Places to place ads
- How To Write A Power Packed Sales Letter
Ninety percent of you who will see this report will at some time get involved in marketing by direct or response mailing.
Whether you solicit through mailing lists or have people write to you for information, there is one thing you must do to make the most of your investment, and that is to write a sales letter. If you send only the material requested, you willdrastically decrease your chances of success.
Most of you have by now seen the world famous Edward Greenmarketing letter, one of the most successful quasi-legal pyramid plans of all time. It is an absolute masterpiece of salesmanship, and when all five of the recommended pages are included in the mailing, it bull-baffles so many people that a great number of its users do make money with it.
We do not recommend you try it, however, since it does not offer dollar value and puts you in a very poor light when you do have something to offer later that does give good value.
The personal sales message is the most vital piece of any direct or response marketing campaign. Write a good one and you can literally make a fortune. Write them regularly and you can make excellent money helping others to make fortunes. Good sales letters from professional direct mail agencies can cost anywhere from $1,000 to $10,000.
If you've never written one of these letters, we'd like you to try an exercise before proceeding with the rest of this article. First, write a letter from 300 to 500 words long explaining to your friend cross-country why you got involved in the best program you have right now and why it might be something he would like to try.
Next write a letter of the same length explaining to a mail order dealer this program you have right now and why it would be good for him and why you'd like him to get involved.
|Business Plan Guide and Workbook|
|The Ultimate Small Business Tax Reduction Guide|
Author: Wayne Davies
|The Complete Business Plan Manual|
Author: Mike Elia
Category: Business, Manuals
|50+ Business Building Games|
Author: Susan Whitehead
Category: Business, Games
|Interior Decorating Business For Fun and Profit|
Category: Arts, Decorating, Home
|How to Run a Home Based Jewelry Party Business for Fun and Profit|
Author: Lorri Ely
Category: Home Business
|The BPO REO Business Kit|
Category: Business, Real Estate
|Start a Personalized Santa Letters for Children Business|
Category: Business, Christian Books
Site owner: Put the rating form on your site!
Listing wrong or need to be updated? Modify it.
Child Custody (11)
Christian Books (81)
Cover design (3)
Fish and Fishing (37)
For Authors (54)
Green Products (29)
Home Business (118)
How To (137)
Illustrated Picture Books (5)
Law and Legal (13)
Real Estate (36)
SEO and Promotion (60)
Science Fiction (27)
Self Defense (35)
Self Help (285)
Weight Loss (97)
Young Adult (32)
455 E-Business ebooks Click here to see the full list of these ebooks
(total value $4723.45)
just for $49.95
Any 100 ebooks from 2000+ titles Click here to see the full list of these ebooks
just for $29.95
Get full access to 2000+ ebooks Click here to see the full list of these ebooks
just for $49.95
From: World Wide Web Awards™
E-Library has been selected to receive the World Wide Web Awards™ "Gold"Award.
The World Wide Web Gold Award represents web presence at its best.
Select spelling error with your mouse and press Esc