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The Spin Doctor's Medicine Book Ebook

The Spin Doctor's Medicine Book
Category: Health, Medicine
Ebook cover: The Spin Doctor's Medicine Book


Title: The Spin Doctor's Medicine Book
Medicine Book Dispenses Proper Medication!"

". . .small town entrepreneur blows a gasket when competitor scoops him in local news rag - luckily Spin Doctor comes to the rescue!"

Dear Entrepreneur,

If you've been trying to figure out how your competitors always seem to have the latest "buzz" you need to learn how the "spin doctors" work their magic. And you need to learn it fast!

If you pay close attention and read very carefully you can learn how to "spin" your way into making truly insane profits. It doesn't matter if you are just beginning your business or are a seasoned veteran who wants to catapult your business to the next level.

First things first!

What is spin? According to Wikipedia it is a heavily biased portrayal of an event or situation. From the same source we learn that spin doctors are skilled practitioners of spin are more often than not viewed in an unfavorable light.

Regardless of how they are perceived, there is no disputing the fact that spin doctors are effective. What we hope to teach you isn't why spin is effective, but how you should add spin to your marketing program. Why?

Because it works!

If you have any doubt about it, just pick up any tabloid and see your favorite celebrities exposed in mostly unfavorable circumstances. Paparazzi are the worst examples of spin on the planet. They take a simple innocuous situation and twist and turn it to meet their own agenda, which is to sell the photo.

This is not the type of spin we recommend! However, this example does illustrate the power of spin and when used appropriately can bring about unbelievable results for your bottom line.

Anyone can do it!

All you need to put spin to work for you is old-fashioned "know-how." The good news is that we have the best source on the Internet for learning how to become your own spin doctor. "The Spin Doctor's PR Medicine Book" is a definite must have to introduce you to shameless self-promotion.

Even better news is who better to teach you "spin doctoring" than a 30 year veteran of the highest level of public relations experience?

Ron Smith worked for thirty years as a Spin Doctor at a senior level for government agencies, corporations, community groups and small businesses to create community and business media awareness programs.

He bares it all for you leaving no stone unturned. Take a quick look and see what he shares with you:

  • Take Action and Assemble Your Information
  • Your Business Audit -Where are you - where do you want to go
  • Checking out the Competitors - What you need to know
  • The Spin Doctor's Secret Medicine for Healthy Press Releases
  • Checking Out Your Target Media
  • The Top Five Mistakes That could Kill Your Press Release
  • Example of a Successful Press Release
  • Branding Your Press Release
  • Appointing Your Media Spokesperson
  • Insider PR Tips
  • The Spin Doctor's Checklist
  • How to Make News Out of Your Business
  • On and Off the Record comments
  • Golden Rules

You must experience "The Spin Doctor's PR Medicine Book" in order to really understand the power between the digital pages.

If you have ever wondered about how to put yourself in the position of your best competitors grab your copy "The Spin Doctor's PR Medicine Book" and learn how to experience the increase in your bottom line for yourself.

Don't get left behind just because you think you have to hire a costly spin doctor when you can do it yourself. With our money back guarantee you have nothing to lose and everything to gain.

About The Author
Ron Smith

Ron Smith is the Managing Director of Corporate Media Communications Pty Ltd

Ron Smith worked for thirty years as a Spin Doctor at a senior level for government agencies, corporations, community groups and small businesses to create community and business media awareness programs.

In the early seventies and eighties, Ron Smith became a green voice in the environmentally sensitive and very beautiful Dandenong Ranges, east of Melbourne in Victoria, Australia. He also campaigned on other community issues, such as child accident prevention, expertly using the media to get his message across.

He recently released the popular PressRelease-O-matic Small Business Edition computer program.

Table of Contents

About the Author
Author's Comment
The Spin Doctor Quizzed
Your Business Audit
Your Business Audit
Take Action and Assemble Material

  • Checking out your target media
  • Checking out the Competitors
  • Talking to your Staff
Story Details
  • Timing

The Spin Doctor's Secret Medicine for Healthy Press Releases
The Starting Point

  • Branding Your Press Release
  • The Top Five Mistakes That could Kill Your Press Release
  • Affiliates' Use of the Press Release
Example of a Successful Press Release

Appointing Your Media Spokesperson

  • Being Available for Comment
  • Requirements for the Spokesperson
Contacting the Media

The Spin Doctor's Checklist

  • Media Contact Lists Forms

The Spin Doctor's Interview Reminder and Organizer
The Spin Doctor's Organizer
The Spin Doctor's Insider PR Tips
You and the Local Newspaper
'I Can't Get My Story in the Local Paper'

  • Sometimes it is in the Presentation and Timing

How Do I Make News out of My Business?
How to Contact Your Local Paper

  • Find out About Your Local Paper

Some Golden Rules

  • On the Record and Off the Record comments

Spin Doctor Notes

Author's Comment

The Spin Doctor's Medicine Book is about giving small companies and community groups the power to get their message out to the broader community.

It is also dedicated to the tens of thousands of spin doctors throughout the world who are not only promoting products and services, but also work hard to provide vital information by spreading the word on the latest in medical research or education to lead us all to a better world.

The Internet has seen the world of the spin doctor change dramatically as information is available world wide to and from millions of personal computers.

The fact that this eBook is being written and published in a digital format, to be distributed and sold to hundreds of thousands of people, is a clear indication of just how the communication world has changed.

No longer is a press release just for the media: it has become a vital marketing tool - providing instant links to information, sound and video.

Recently, we released the PressRelease-O-matic Small Business Edition, aimed at giving small and home businesses powerful tools to promote themselves and their products.

We used one press release, "Now Anyone Can Write a Press Release" to send out our message across the Web and even developed the original press release into a Special Report, "How to Use a Press Release to Sell On Line Products."

The power of PR (Public Relations) does not just rely on press releases. It is the combination of the many small things that you do with your customers. It is about relationships and doing the right thing for everyone.

To your Success

Ron Smith

Ebook cover: The Spin Doctor's Medicine Book
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P.S. Get your copy now and start "spinning" right away!

P.S. Get your copy now and start "spinning" right away!

Price: $17.00
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