The Search Engine Optimization Report Ebook

Dear Friend,

"Build it and they will come".

If only this were true!

If you want people to visit your website, they have to find it first - and most people searching the Internet use a Search Engine.

It's not enough to be listed on a search engine though. You need to be listed in the first 10 or 20 results for your chosen topic (or "keyword").

After all, how many results do you look at when doing a search?

Getting into the top 10 or 20 results is not so easy though.

That's where Search Engine Optimization - or SEO - comes in.

Search Engine Optimization simply means making your website more interesting to the search engines. However because the vast majority of people have no idea how to do that, knowing how to use SEO will give you a dramatic edge over your competition.

It doesn't matter if you are a complete newbie or a seasoned professional webmaster, the brand new Search Engine Optimization Report provides a full range of tips, examples, explanations and step-by-step help to not only make your site search engine friendly, but also move it high enough in the results that people will see it when they search.

You might say it boils down to "If you build it RIGHT, they will come".

Here's a quick summary of everything you will learn from this vital resource...

From the basics:

• What is a search engine?
  • How search engine spiders work
  • How search engines work
  • Search engine optimization glossary
  • Search engines vs directories
  • Search engine optimization myths
• Introduction to search engine optimization
  
  • What is unethical SEO?
  • What is SEO?
  • SEO "tools of the trade"
  • How to check your site's ranking
• How to evaluate your site's SEO profile
  • How to keep your profile updated
  • What is a profile?

To the detailed:

• Targeting your website for searching
  • Understanding "stop" words - and how to avoid them
  • The value of niche markets
  • The basic SEO rules for all websites
  • SEO tips for dynamic websites
• Do-It-Yourself SEO
  • Creating a page title
  • Choosing the right domain name
  • Meta tags: What they are, which are important, how to use them
  • How Alexa rankings affect your traffic
  • Incoming links
  • How Google Page Rank works
  • How to tap into the power of HTML elements
  • How to build a Google sitemap
  • How to become an SEO ninja
• Meta tag myths
• Keywords
  
  • How do they affect your ranking
  • What are keywords?
  • Choosing the right keywords
  • How to track keyword response rates
  • Are your keywords "too common"?
• Google AdSense and AdWords
  
  • Optimizing for AdSense performance
  • They aren't the same thing
  • Increasing traffic with AdWords
• DMOZ
  • What it is
  • Why it's good for you
  • Multiple listings
• SEO scams and how to avoid them
• You can't fool Google - You shouldn't even try
• The dangers of link farms and Free For All (FFA) sites
• Google is big - But it isn't alone
  • Yahoo is more important every day
  • Special SEO tips for MSN
  • SEO tips for Overture
• Major SEO success stories
• How to choose an SEO provider
  • Make sure they design a proposal specifically for your site
  • When you do need a paid service, what it should give you
  • What questions to ask (don't just rely on their sales pitch)
  • Warning signs that mean "walk away"
  • Examine their answers and proposal for your website carefully
• The good and bad news about link partners and reciprocal link exchanges
• Why content is king
  • Don't use hidden text
  • Making the best use of Really Simple Syndication (RSS) feeds
• Tips for raising your search engine rankings
• Long-term SEO maintenance
• SEO tasks you should do every day
• Advanced link checks
  • Deal with dead links immediately
  • CSS and JavaScript - good news and bad for SEO
  • Honesty is the best policy
• What to do when your rankings crash
  • Make sure you are up-to-date on the latest search engine rules
  • Check your site for search engine red flags
  • Check the size and number of your images, especially load speeds
  • Redesign your site, if needed - then resubmit, following all the rules
  • Double-check all links

To new innovations, alternatives and resources:

• SEO vs Pay-Per-Click (PPC)
  • What's the difference?
  • When to pay
  • When to concentrate on improving your free ranking
• The "Google Dance"
  
  • How to deal with ever-changing rules
  • Understanding how Google works
  • The right way to submit your site
• A guide to SEO resources and discussion groups
• Know the competition
  • Identify the major players in your category - and learn from them
  • How to analyze a competitor's website
  • Strengths, vulnerabilities and gaps