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The Newbies Guide To Web Design Ebook

The Newbies Guide To Web Design
Category: Internet
Ebook cover: The Newbies Guide To Web Design


Title: The Newbies Guide To Web Design
Here's the ultimate newbie "crash course" helping you to understand the principles, technology and technical terms needed to start building your own websites.

Dear Friend,

Jumping blindly onto the World Wide Web, trying to create your first website by trial, error and pure dumb luck, was a necessity - even a badge of honor - through the 1990s. But, to paraphrase a popular teen icon of the era, "That is so 20th Century."

Creating a website today is something anyone can do, even if you've never even used a computer - much less the Internet. And "The Newbies' Guide to Website Design" is a major reason why.

Packed with tons of valuable information, this guide will take you from absolute beginner to a full understanding of the principles, technology and technical terms, ready to start creating your own websites.

Here's a summary of everything you will learn in this information-packed resource...

From the basics:

  • Why you really do need a website...
    • Post your online resume, easily updated, easily available, with interactive links to really show what you've done in past jobs or education
    • Make money online
    • Keep up with friends and family - announce a new engagement, wedding, baby, achievement, job, move 
  • Simplifying the jargon - then using it
    •  Know what you don't need to know about HTML, JAVA, PHP, ASP, etc. - and what you do
    • Know your COM, BIZ, NET, ORG, INFO, WS, etc.
  • How do they do that? And should you?
    • Animated GIFs
    • Spinning, bouncing, fading pop-ups
    • Streaming audio/video
  • The myth of the all-knowing programmer or site designer
    • A lot of those tools are free
    • Most use the same tools available to you
    • Many are no more difficult to use than clicking a mouse button
  • Advertise your current brick-and-mortar (offline) business
    • Offer "specials" you can change daily without spending a dime
    • Provide a map to your store or office
    • Showcase your service or product
  • Start a new business online
  • Or expand the one you have to as large a customer base as you desire
    • Or it can bring in new customers from all over the planet
    • A website can focus tightly on a single city, even a neighborhood
  • Learn the history of the Net, how it came to be, where it's at, where it's going
    • Your choice: Teach your children - or hope they will teach you
    • Not knowing this is like voting with no knowledge of democracy or the candidates and issues

To the detailed:

  • How to get your own domain name
    • Choose carefully - as you would name a new baby
    • There are a lot more choices than dot-com
    • One name, multiple domains?
  • Now, where do you hang your new name?
    • What to look for beyond the monthly or annual fee
    • All web hosts are not created equal, from costs to services to support
    • When - and how - to cut and run if your host doesn't measure up
  • What software and equipment you need - and what you don't
    • Depending on need and application, add audio and video to a website with equipment you already have - or go pro  
    • Pre-written scripts, many free, are fairly easy to install and can work miracles
    • Dreamweaver, FrontPage, MS Word - for starters
    • WYSIWYG - Myth or merely fantasy?
  • How to set up your first site in 5 minutes flat
    • Using prebuilt templates - thousands available free - to give even your first effort a high-class, professional look
    • Using your host's online site creation system - with pros and cons
    • How to FTP
  • How to create a more complex website in a few hours or days
    • Where to find - and how to use - templates, scripts, advanced creation software and other tools
    • Move from free templates to paying a few dollars for a package or a few hundred dollars for a complete prebuilt site
  • When, where and what to look for if you need professional help
    • Neither does experience - ask for multiple site examples and get feedback from previous customers
    • Price does not always mirror quality
    • Where to "shop" your request - and have dozens bidding to do your project
  • How to put it all together with the least amount of blood, sweat and tears
    • Multiply that several times over to accommodate different monitors with different screen sizes and settings (resolution, color, contrast, etc.)
    • There are at least a dozen widely used browsers other than Internet Explorer - and no two will display your site exactly the same way
  • Search Engine Optimization (SEO)
    • If you build it, they will NOT come - unless you tell them you exist and where to find you
    • And why
    • Contrary to popular belief, "search engines" do NOT actually search the Internet
    • How to avoid innocent mistakes that could get you banned from the search engines, your Web host - even the Internet itself
  • Content is King
    • How to do that with something people actually want to see
    • How to fill those empty spaces
    • How to keep it fresh - people and search engines both hate sites that are never updated
  • Troubleshooting
    • Validate your design
    • Keep your links alive
    • The pros and cons of Flash, Java, tables, frames, PDFs, site navigation, site search and more
    • Monitor your traffic
  • A picture paints a thousand words
    • Paint Shop Pro
    • Choosing and using the best graphics programs
    • Photoshop
    • Free alternatives

To the newest innovations - and what's coming next:

  • BLOG
    • Part diary, part rant, part creative expression, part controversial commentary, part anything you want it to be - including private (only those you want to read it can)
    • The weblog has become this century's version of the "cheap" printing presses that allowed anyone to start a newspaper in the Old West
  • RSS - Really Simple Syndication on a two-way street
    • You can pull RSS content from anywhere on the Web to your site, automatically
    • You can send your content to others (without the problems of e-mail)
  • Forums
    • Easy to maintain
    • Easy to create
    • Extremely popular
  • Games, Surveys, Freebies and other ways to attract traffic and keep them coming back
    • The Web offers more things to give away than you could ever possibly give away
    • No programming skills needed - get everything you need free or at very low cost
  • Multimedia
    • Video isn't just for exhibitionists - so why let them make all the money?
    • Audio means music and much more
    • What software and hardware combinations are available - free, cheap or otherwise - to make your site stand out from the crowd
  • Money: Making it, not spending it
    • Taking the fear out of online credit card purchases - including your fear as a merchant
    • Exchanging your product for their money - quickly, easily and securely
    • eCommerce is not just for Microsoft or Sears
    • Creating logos, ads, headlines, sales copy - all things marketing, from a web design point of view
  • Affiliate programs
    • Making money as someone else's affiliate
    • Starting your own
  • Advertising: The Good, the Bad & the Very Ugly
    • Ads on your site
    • Ads about your site
    • What works, what doesn't
    • Be not a spammer
  • Promoting your site
    • When and where to link - more importantly, when and where not to link
    • How this differs from advertising
    • Taking your show on the road
  • The Money is in the List
    • How to create a mailing list
    • How to use a mailing list
    • How not to make a complete hash of both
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