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The Cash Flow e-Business Ebook

The CashFlow e-Business
Category: E-Business


Title: The Cash Flow e-Business

Welcome to the Cash Flow eBuisness e-Book ™. In this electronic ebook, we've tried to cover the most fundamental principals of promoting any business, product or service on or off the Net.

The Problem!

One problem we ran into as we were preparing this e-book is that the subject of "marketing and advertising" is HUGE... and you can literally write an encyclopedia worth of information on each and every tactic a business can use to promote themselves.

There are so many ways to promote a business that at times, it becomes mind boggling and more frustrating than anything else. Of course, a better question would be, "What's the most time and cost effective ways to promote and market my business?"

Knowing how busy you are and the simple fact that most people just don't like reading large volumes of information on marketing and advertising, we decided to cover marketing topics that will cost you little or nothing to promote your business.

We've divided this ebook into 3 main section of:

  • Free Publicity Tips
  • Search Engine Tips
  • Ad Copy Tips

We've removed all the fluff and filler and have given you the most basic, hard hitting and proven tactics for each of the above sections! And if you still want more specific info on each subject matter, we'll show you how, what and where to go!

Search Engine Tips
Table of Contents:

An Introduction To Search Engines

  • Cons
  • Pros

Different Types Of Search Engines

  • Directories
  • Search Engines

How To Choose Your Keywords

  • Phrases
  • Brainstorming For The Right Keywords
  • Plurals And Longer Words
  • Your Location
  • Misspelled Keywords
  • Avoid "Skip" or "Stop" Words
  • Testing Your Keywords
  • Lower Case
  • Curious About Others?

How To Prepare Your Web Page

  • Sub-Pages And Doorway Pages
  • The Title
  • Description
  • META Description Tags
  • META Tags
  • META Keyword Tags

Factors That Greatly Affect Your Relevancy

  • Prominence Of The Keyword Searched
  • Keyword Weight
  • Keyword Frequency
  • Keyword Placement
  • Comment Tags
  • Heading Tags
  • URL Keywords
  • Link Text
  • ALT Tags

How, When & Where To Submit

  • Submission Software Programs
  • Double Check Before You Submit
  • Doing It For Free!

List Of General "Do's"

  • Title Of Your Page
  • Creating Doorway Pages
  • Insert META Tags
  • Keep Keywords At The Top
  • Use Header Tags
  • URL Keywords
  • Use Tags
  • Use ALT Tags
  • Submit Maximum Of Ten A Day
  • Submit Often

List Of General "Don'ts"

  • Too Many Submissions
  • Don't Spam
  • Don't Create Too Many
  • Don't Camouflage
  • Choosing The Right Keywords

Free Publicity Tips

Table of Contents:


  • Not Worth A Fraction
  • Compare Its Cost
  • Getting Started... Which Tactics?

Why You Should Use Free Publicity

  • Massive Credibility
  • It's Fun
  • Save Thousands
  • Used By Anyone
  • Instant Trust And Respect

How To Write A Press Release

  • Template For A Killer Press Release
  • Never Tell Your Whole Story
  • The Headline
  • Credentials and Quotation
  • The Summary
  • Call to Action

Sample Press Release

Biography And Questions & Answers Sheet

  • The "Rules"
  • Bio Sheet
  • Q&A Sheet
  • Make It Flow
  • Questions?

Last Minute Guidelines

  • Make It "Hot" And Shocking
  • Make It Interesting And Newsworthy
  • Target Your Audience
  • Don't Brag!

How To Distribute Your Press Release

  • Mailing
  • Telephoning
  • Emailing
  • It's Easy, Cheap And Super Fast
  • Big From Small
  • Broadcast Faxing

Online Publicity Tactics

  • Submitting Articles Vs. Classified Ads
  • What's An Ezine?
  • How & What To Write About
  • How To Submit
  • Where To Submit
  • How To Send It Out
  • Last Minute Tips

Where To Send Your Press Releases

  • Offline/Traditional Resources
  • Online Services
  • Forget it!... Here's The Easy Way

Ad Copy Tips
Table of Contents

Anatomy Of A Direct Response Letter

  • Opening
  • Headline
  • Offer Preview
  • Introduce New Thoughts
  • Sell Copy
  • Offer
  • Call To Action
  • Guarantee
  • P.S.

9 Essential Money-Making Ad Rules

  • Importance Of The Headline
  • Right Product For The Right Audience
  • Visual Works With The Headline
  • Body Copy Supports
  • Lead Paragraph Expands On The Theme Of The Headline
  • Be Specific
  • Write In Clear, Simple, Natural, Conversational Style
  • Start With The Prospect, Not The Product
  • Decide What You Want The Reader To Do Next - Then Ask Him To Do It... And Make It Easy

Emotion Is What Really Sells

  • Make A List
  • First Step
  • Sub-Head
  • Get Emotional
  • Begin Writing
  • How Long?

Ten Ways To Get More Out Of Your Copy

  • Sell Him, Don't Tell Him
  • Sell Benefits Not Features
  • Be Conversational
  • Always Include A Postscript
  • Get To The Point
  • Long Copy Sells Better Than Short Copy
  • Use Words That Are "Active" Rather Than "Passive"
  • Forget Grammar
  • Always Follow AIDA
  • Copy Is Never Finished

Web Copy Introduction

  • Minor Changes... Big Results
  • Get Physical

Web Copy Tips

  • Font Types, Sizes, Colors & Rules
  • Your Web Site's Design & Look
  • Page & Paragraph Length
  • Invite Friends & Colleagues


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