Marketing On A Budget Ebook

How To Squeeze The Juice Out Of Your Marketing

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Terry:
All right, welcome aboard! Today we are very lucky to have Ty Cohen with us. We're going to be working on a Marketing From the Masters Workshop today. Ty Cohen is a multitalented guy; he is a music industry mogul, a real estate industry entrepreneur, and a master marketing coach. He is a very well rounded individual.

If you go ahead and Google Ty, you will see that you get 1.2 listings out there and two pages worth of material (ebooks, courses, etc...) listed on Amazon. I'm willing to bet that he has more marketing knowledge in his baby finger nail than most people have in an entire lifetime. Now, without further ado, I would like to welcome Ty here today and just say thanks for being here today with us, Ty.

Ty:
Hey Terry, I appreciate you having me on a call. I just wanted to say that, when you said 1.2 listings I think you meant to say 1.2 million listings.

Terry:
Did I say 1.2 listings? I meant 1.2 million listings; I have to clarify.

Ty:
You almost gave me a heart attack. I know Google does a lot of dances; they do the Google shake and Google break dance, as I like to call it. So I was like, Google screwed me over overnight... I looked at it last night and it was at 1.2 million or something like that and now I'm down to 1.2 listings.

Terry:
Nope, it's 1.2 million. I got the stats a little bit wrong there.

Ty:
Good, I can sleep easy tonight. I thought it was back to square one for me.

Terry:
Nope, you're still on top, buddy. Alright, Ty, maybe we can start off with your background and you can tell us where you came from and how you got where you are today.

Ty:
Sure. My parents had eight children; I'm the second youngest of eight children. I actually grew up in Bridgeport, Connecticut, which is about 20 or 30 minutes away from New York City. It wasn't always Certs for me. I mean Certs the candy; it wasn't always sweet or honky-dory for me. I grew up in one of the worst housing projects in Connecticut. The crime rate was pretty bad and it was pretty much the ghetto.

I was born with Sickle Cell Anemia, which is a disease that affects certain minorities. Out of the eight children, two of us, myself and one of my siblings, had Sickle Cell Anemia. My older sister unfortunately passed away from having Sickle Cell Anemia. When I was young, the doctors told me I wasn't going to live past the age of 17.

So, that was my outlook; my reality was hearing the doctor tell my parents to have as much fun with me now because I wasn't going to live past my teens and he's not going to become an adult. Hearing a professional person or a role model say that was devastating to say the least, wouldn't you think?