How to write and persuade Ebook

"... Let me share it with you for less than the price of a dinner for two - or take it for free if you don't agree it's worth the price."
 

In this video I discuss:

- How do you get attention - advice from an advertising genius

- What top bosses REALLY want from you

- Who edited David Ogilvy's writing?

- How I sold the world's most expensive executive education seminar - which they couldn't sell before. I take you in complete detail through the problem, and how I solved it, word by word.

- Why most marketing books are bad news

- What's the biggest problem with writing

- A lesson from the Dragon Empress of China

- How to convert a mailing into an ad

- How do you get ideas?

- The sin we are all guilty of (including me)

And lots, lots more besides.