How To Generate Ideas That Sell Ebook

CONTENTS

FOREWORD 15

THE DIFFERENCE AN IDEA MAKES 21

• how ideas can change your life
• how ideas make a difference
• ideas which have made a difference in our world
• importance of ideas to the individual, the company, community, and nation

THE STORK DOESNT BRING THEM 37

• how the subconscious works
• how you give birth to ideas
• a test to show how your subconscious creates ideas
• how creative people have harnessed their subconscious
• the practical results of impractical ideas
• how you can do the same

BRAINSTORMING? WHAT'S THAT? 49

• problems of old-style conferences
• history of brainstorming
• how brainstorming can solve many of them
• some cash results of brainstorming
• how you can brainstorm
• leading organizations which are using brainstorming
• reasons individuals and groups should both use brainstorming

MIXING THE WITCH'S BREW 67

• Osborn's four basic rules
• how you can set up a classic brainstorm session
• what kind of problem you should attack
• how to write the invitation
• who to invite
• when and where to hold your brainstorm

KEEP 'EM ROLLING 87

• how to catch ideas
• how you can discover to be a good brainstorm chairman the list of outlawed killer phrases one of apologetic phrases what the secretary does
• tricks to keep ideas coming
• what you do after the brainstorm how you can collect extra ideas what to do with your ideas who applies judgment the screened list
• what you can do about that terrible long silence

IDEAS? IN MY COMPANY? 115

• the best way to sell a superior
• how to sell brainstorming to your boss
• how you can sell new ideas in your company
• the strategy and tactics you can use to turn your ideas into action

THE PREACHING PRACTICED 123

• the invitation
• actual case histories of brainstorm sessions
• the line-up
• the list of ideas
• the brainstorm itself
• cold cash results

SOLOS AND SMALL COMBOS 153

• how to stimulate your subconscious how to ignite a solo chain reaction problems for the solo brainstorm how small groups brainstorm the quick, on-the-spot brainstorm what one company has done variations on a theme
• how you can brainstorm by yourself what equipment you need when and where to solo brainstorm

IT COMES KING SIZE, TOO 165

• how you can make each member a brainstormer
• why members of large groups don't contribute ideas
• how you can collect ideas from hundreds of people sparking a conference or convention uses of the mass brainstorm a test case

TAKE IT HOME TO MAMA 177

• a housewife uses brainstorming
• how you can brainstorm at home
• the family brainstorm
• how to make your home life richer with brainstorming
• problems for the breakfast-table brainstorm

THE SHOE FITS, PUT IT ON 187

• examples of brainstorming used in many fields
• how brainstorming fits your business
• a department-store case history of how it adapted
• how brainstorming can work in laboratories and lodges, union meetings, and executive suites, on the campus and the production line, in hospitals and civic organizations
• brainstorming to special problems
• a church case history and one for travelers

TROUBLES ARE A BRAINSTORMER'S BEST FRIEND 207

• profits from frustration
• how you can turn your problems into advantages
• turning temper into cash
• a company which thrives on problems
• the nose for needs
• how you can find problems
• how you can do the same
• case histories of companies which turned problems into profits

THE COMPLEAT BRAINSTORMER 227

• how you can invite brainstorms
• how to look at your world creatively
• ways you can solve your problems creatively
• how you can make an idea bank and an idea museum
• how you can make a check list
• your own idea trap

SECRETS OF A SUCCESSFUL IDEA MAN 243

• how to exercise your subconscious
• why you should give ideas away
• the importance of having a deadline
• how to make your own wish ebook
• why keep score on yourself
• what more ideas would mean to you
• the basic secret of all idea men

AMERICA'S LAST FRONTIER 255

• what you can do with your own ideas
• one man's creative adventure
• the most important revolution of our age
• how you can be a pioneer in creativity, our last frontier
• what it can mean to your future