Dynamic Software Creation Ebook

How To Create Software Even If You're Not A Programmer

You can pump out hot software titles month after month and make huge profits...even if you can't spell HTML. You don't have to be a programmer to be a software mogul.

Terry:
Hi there. You're listening to Terry Telford from TheBusinessProfessional.com. We're very lucky to have James Jackson here with us today. James is from FindHotNiches.com, which is only one of the many sites that he has. James has a very interesting history. He became intrigued by the possibilities of making money online in about 1995. He went through the typical trials and tribulations that many of us go through on our quest to turn the Internet into our cash cow that we're all looking for. James came at it from a different angle than most of us do. He decided that he was going to specialize in software even though he has no programming experience himself.

Today, James runs a very successful online business. He has agreed to share his business model with us and take us on a journey from the past to the present while showing us how we can follow in his footsteps and turn the Internet into the cash cow that we all know it can be. So, I'd like to begin by saying thank you for taking the time to be with us today, James.

James:
Thanks for having me, Terry.

Terry:
It's our pleasure. Maybe we can start out with your history. Can you tell us where you came from and how you got to where you are today?

James:
Alright. I'm originally from St. Louis, Missouri. In 1995 I was 17 years old, and I got a four-year scholarship to play basketball at Southern Illinois University of Carbondale. When I got there, I discovered the Internet. When I saw it, I thought to myself that it was cool and it really interested me. It seemed to be television, newspapers, and the radio all rolled up into one, and then some. So, I thought to myself that there had to be a way to turn this thing into a business while there's still time. There was a lot of stuff that was free online and it seemed that I could get started at a very low cost. So, I started dabbling in Internet marketing and I found Terry Dean's Breakthrough Site, and I took off from there.

Terry:
Excellent. Where did you go? You started off with Terry Dean's site, but what was the next step?

James:
I learned about copywriting first. I think it's important to discover about copywriting and discover about how the human mind works when it comes to buying things and selling things online. So, once I discovered how to write good copy, how to create attention to a product, and make them desire it and want to buy it, then I figured out that there was a lot of competition. I was trying to sell resale rights packs, or an e-Book that a thousand other people were selling, and it just wasn't working out.

I then decided that I had to find a way to inject some uniqueness into what I was doing. I found that uniqueness was the missing ingredient to what I was doing. It's like... how much is a diamond worth if everyone has one? It's not really worth anything. If you're the only one with this precious gem, which doesn't even have to be a gem, which I'll get into later, people see it as being rare. If you can make one unique thing about a product, then you can sell a lot more of it.