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Comunicação organizacional: externa, responsável, multidisciplinar. Ebook

Comunicação organizacional
Category: Business, Management, Marketing
Ebook cover: Comunicação organizacional: externa, responsável, multidisciplinar.

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Title: Comunicação organizacional: externa, responsável, multidisciplinar.
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Language: Other
Description:

Este livro, editado pela Universidade Municipal de São Caetano do Sul (Brasil) discute a comunicação organizacional focando seus aspectos externos, responsáveis e multidisciplinares.

Os aspectos externos são dedicados aos públicos ou stakeholders externos à organização e que impactam ou são impactados por essa comunicação.

A obra contém diversos textos que mostram ser a comunicação organizacional algo atrelado, atualmente, a uma atuação responsável, ética.

A multidisciplinaridade é também algo típico da comunicação organizacional, pois como mostram os textos da obra, há interfaces importantes com outras áreas do conhecimento como informação, psicologia, sociologia, direito, meio ambiente.

São 13 textos que conferem uma ampla abordagem da comunicação organizacional priorizando a realidade brasileira e atual.

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