<p><i>". . .small town entrepreneur blows a gasket when competitor scoops him in local news rag - luckily Spin Doctor comes to the rescue!" </i></p> <p>Dear Entrepreneur,</p> <p>If you've been trying to figure out how your competitors always seem to have the latest "buzz" you need to learn how the "spin doctors" work their magic. And you need to learn it fast!</p> <p>If you pay close attention and read very carefully you can learn how to "spin" your way into making truly insane profits. It doesn't matter if you are just beginning your business or are a seasoned veteran who wants to catapult your business to the next level.</p> <p><b>First things first! </b></p> <p>What is spin? According to Wikipedia it is a heavily biased portrayal of an event or situation. From the same source we learn that spin doctors are skilled practitioners of spin are more often than not viewed in an unfavorable light.</p> <p>Regardless of how they are perceived, there is no disputing the fact that spin doctors are effective. What we hope to teach you isn't why spin is effective, but how you should add spin to your marketing program. Why?</p> <p>Because it works!</p> <p>If you have any doubt about it, just pick up any tabloid and see your favorite celebrities exposed in mostly unfavorable circumstances. Paparazzi are the worst examples of spin on the planet. They take a simple innocuous situation and twist and turn it to meet their own agenda, which is to sell the photo.</p> <p>This is not