<p><b>Table of Contents</b></p> <ul> <li>Preface</li> <li>THE ROUTE FROM CONCEPT TO COMPANY <ul> <li>Stages of development</li> <li>Success factors</li> </ul> </li> <li>THE BUSINESS IDEA <ul> <li>Elements of a promising business idea</li> <li>Development of a business idea</li> <li>Protecting your business idea</li> <li>Presenting to investors</li> </ul> </li> <li>THE BUSINESS PLAN <ul> <li>Characteristics of a successful business plan</li> <li>Advantages of a business plan</li> <li>The investor's point of view</li> <li>Tips on preparing a professional business plan</li> </ul> </li> <li>STRUCTURE AND KEY ELEMENTS OF A BUSINESS PLAN <ul> <li>Product or service</li> <li>Executive summary</li> <li>Management team</li> <li>Marketing and sales</li> <li>Market and competition</li> <li>Business system and organization</li> <li>Opportunities and risks</li> <li>Implementation schedule</li> <li>Financial planning and financing</li> </ul> </li> <li>CASE STUDY: "CITYSCAPE" <ul> <li>"CityScape": Idea and business concept</li> <li>"CityScape": Business plan <ul> <li>SERVICE IDEA</li> <li>EXECUTIVE SUMMARY</li> <li>MANAGEMENT TEAM</li> <li>COMPETITOR ANALYSIS</li> <li>MARKET AND COMPETITION</li> <li>CITY SCOPE'S COMPETITIVE ADVANTAGES</li> <li>BUSINESS SYSTEM AND ORGANIZATION</li> <li>MARKETING AND SALES</li> <li>IMPLEMENTATION SCHEDULE</li> <li>FINANCIAL PLANNING AND FINANCING</li> <li>OPPORTUNITIES AND