<p><strong>Getting Started <br /><br /></strong><br />Momentum builds for Internet marketing as businesses stretch their reach toward an avalanche of web surfers. Just a decade ago, the Internet was merely a conversation topic within small tech circles. Today, the Internet hosts businesses from merchandise to service, many which operate solely through their web storefront. <br /><br />As customers steadily migrate to and accept online shopping within their normal conduct, offline commerce increases as well. Research shows many consumers conduct product research online, make purchase decisions by navigating through online storefronts, then making their actual purchase offline. Companies that have an online store show significant offline sales growth once on the Internet as well. <br /><br />Why are consumers migrating to online commerce? People are busier, trying to juggle the dynamic demands of career, home and family. Corporations are under intense pressures to improve profits, while employees work harder than ever. Online commerce is convenient, user-controlled and open 24/7 year-round. Consumers aren't limited by geography, making product and service purchases from merchants anywhere in the world. With this broader reach comes improved selection and pricing - all with one click. <br /><br />Business opportunity lies, then, in creating the ideal strategy to reach a refined target audience, expanding marketing reach and visibility. In addition to basic business promotion