<p><strong><span style="color: #bb0000;">Shaking the Equestrian Money Tree</span></strong> <br /><br />This is a targeted product for equine (horse related) businesses. <br /><br />The book shows how to build a client base by holding classes to teach people the basics of horse ownership <br /><br /><strong>Table of Contents</strong> </p> <ul> <li>What to teach</li> <li>Overview</li> <li>Where to hold the class</li> <li>Marketing the Class</li> <li>How to Find Demo Horses</li> <li>Insurance and Legal</li> <li>Setting up for class</li> <li>Considerations</li> <li>Conducting the class</li> <li>FAQ</li> <li>Follow-up After the Class</li> <li>Conclusion</li> <li>Appendix</li> </ul> <p><br /><strong>The Author</strong> <br />Patricia Reszetylo is a self-confessed horse lover. Bitten with the bug at age <br />nine, she has spent many years looking for ways to support her "horse habit". <br />While she didn't create the kernel idea of a class to educate new horsemen, her <br />many years of studying marketing, and of working in various retail settings is <br />summed up in this e-book.</p>