<p><strong>Your Lifeline To Success Online!</strong> <br /><br /><strong>Introduction</strong> <br />In the wide wide world of Internet marketing every guru worth his salt will tell you the building your opt-in list is not only an important part of successful Internet marketing but that it is the one of the most vital parts. <br />I wish I could tell you that building an opt-in list is quick and easy. Unfortunately, that would be a bald faced lie. The top Internet marketers have lists that number in the 10's of thousands and some have lists that number in the 100's of thousands. They didn't build those lists overnight. They built them one subscriber at the time and that is the same way that you will have to build your own opt-in list. <br />Internet marketing is a whole different animal than brick and mortar marketing. Some of the same rules apply, of course, but the methods are different. Out in the real world, marketers can rely on foot traffic. Foot traffic never happens on the Internet. A buyer isn't going to just accidentally stumble across your website, come in and buy from you. <br />Brick and mortar businesses can advertise their products and services in ways that are visible to a great many potential customers. Advertising your business on the Internet doesn't rely on physical visibility of advertising. The best and most effective advertising on the Internet is done on a one-on-one basis (i.e. marketing to your own opt-in list). <br />Your own opt-in list consists